Urban WorkSpace (re)Brand – Office space made easy
Project Overview
Urban WorkSpace is a dynamic office solutions provider supporting SMEs in Birmingham. Housman Digital partnered with Urban WorkSpace to lead a comprehensive (re)brand and develop a digital experience that reflects the company’s modern, professional and community-focused approach.
| Client | Urban WorkSpace (UWS) |
| Sector | Workspace / Office Solutions / SME Workspace Rental & Support |
| Website | www.urbanworkspace.com |
The Challenge
Urban WorkSpace needed a refreshed brand and digital presence to reflect its position as a leading workspace provider. The challenge was to modernise the identity while enhancing tenant engagement, showcasing the vibrant business community, and positioning the company for sustainable growth in a competitive market.
Our Approach
We applied a strategic, brand-led approach to create a visual and verbal identity that is modern, professional, and approachable. The digital experience was designed to simplify engagement, provide clear information, and communicate Urban WorkSpace’s flexibility, innovation, and community ethos. Every touchpoint reinforced credibility while supporting future growth.
Scope of Work & Deliverables
We delivered a complete brand refresh supported by a modern digital platform. Key elements included a full visual identity, brand messaging and tone of voice, website design and user experience strategy, tenant communication templates, digital and print marketing collateral, and social media strategy with templates.
The Outcome
Urban WorkSpace now has a cohesive, modern brand and digital presence that enhances tenant experience and engagement. The platform showcases Birmingham’s entrepreneurial community and positions Urban WorkSpace as a forward-thinking leader in workspace solutions for SMEs.
Our Impact
This project demonstrates Housman Digital’s ability to deliver branding and digital experiences properly and to high standards. The work has strengthened Urban WorkSpace’s market positioning, built trust with tenants, and established a scalable foundation for continued growth and community engagement.